In a move that signals the next step in Egypt’s digital transformation journey, Commercial International Bank (CIB), Egypt’s leading private sector bank, has partnered with talabat—the region’s top online delivery platform and global payments giant Mastercard to launch a new co-branded credit card designed for the digital generation. This innovative credit card isn’t just another financial product, it’s a lifestyle tool that blends convenience, rewards, and cutting-edge digital experiences for Egypt’s growing cashless economy.
A Step Toward a Cashless Egypt
The collaboration directly supports Egypt Vision 2030 and the government’s push to build a fully cashless society. With digital payments rapidly becoming a core part of everyday life, the new CIB-talabat Mastercard credit card offers a seamless and secure payment experience that rewards users for their online food and grocery purchases. Customers can earn up to EGP 1,200 in monthly cashback, enjoy a welcome bonus of up to EGP 2,000, and get free delivery from selected vendors. Beyond talabat, cardholders will also receive 1% cashback on all other transactions and access to Mastercard Platinum benefits, which include exclusive discounts and lifestyle perks. Speaking about the launch, Khaled Alfakesh, Chief Financial Officer at talabat, highlighted the partnership’s focus on driving financial inclusion and enhancing customer experience:
“At talabat, we see embedded finance as a key driver of customer engagement and digital inclusion. Partnering with CIB and Mastercard in Egypt allows us to strengthen our relationship with customers and deliver value beyond their orders. This step moves us closer to our vision of digitizing consumer lifestyles and boosting ecosystem convenience,” he said.
Banking Meets Everyday Living
What makes this partnership stand out is how it redefines the relationship between consumers, digital platforms, and banking. Instead of viewing credit cards as mere payment tools, CIB, talabat, and Mastercard are positioning them as everyday lifestyle enhancers. Rashwan Hammady, Chief Retail, Commercial Banking & Financial Inclusion Executive at CIB, explained the broader goal behind the launch:
“This launch isn’t just about a card it’s about changing how people experience finance. Together with talabat and Mastercard, we are embedding benefits, accessibility, and innovation into the digital journeys of millions.” Mastercard’s Mete Güney, Executive Vice President, Market Development, EEMEA, echoed this sentiment, noting that Mastercard is committed to supporting Egypt’s growing digital economy: “Our collaboration with CIB and talabat brings real benefits to cardholders and contributes to boosting digital payment adoption in Egypt.”
By combining financial expertise, digital convenience, and lifestyle incentives, the partnership reflects a broader global trend—where finance meets daily life, and customers expect seamless, value-driven interactions across platforms. As Egypt’s digital economy continues to expand, this new co-branded credit card stands as a practical example of how innovation and collaboration can drive everyday financial empowerment. For millions of Egyptians who already rely on talabat for their daily meals and groceries, the future of spending just got simpler, smarter, and more rewarding.
