Airtel Madagascar has become the first mobile network operator in the country to successfully test SpaceX’s Direct-to-Cell technology, a breakthrough that could significantly improve mobile connectivity in remote and underserved communities.
The trial, conducted on 11 July, enabled a standard 4G smartphone to connect directly to a low Earth orbit satellite without requiring specialised hardware or terrestrial mobile infrastructure. During the demonstration, Airtel also completed Madagascar’s first WhatsApp Direct-to-Cell call, showcasing the technology’s ability to support real-world communications beyond conventional network coverage.
The milestone represents a major step toward expanding mobile connectivity across areas where building traditional telecommunications infrastructure is challenging or economically unfeasible. By allowing ordinary smartphones to communicate directly with satellites, the technology has the potential to reduce digital exclusion while enhancing network resilience during emergencies and natural disasters.
The demonstration took place in Sadabe and was attended by Madagascar’s Minister of Digital Development, Posts and Telecommunications, alongside representatives from the National Bureau for Risk and Disaster Management (BNGRC) and the Communications Technologies Regulatory Authority (ARTEC). The successful trial forms part of Airtel Africa’s broader partnership with SpaceX to deploy Starlink’s Direct-to-Cell technology across its African operations.
Unlike conventional satellite phones, Direct-to-Cell technology works with compatible 4G smartphones, eliminating the need for additional equipment. When users move beyond the reach of terrestrial mobile towers, their devices can connect directly to satellites, helping maintain communication in isolated locations or during disruptions to ground-based infrastructure.
The Madagascar trial follows similar tests in Kenya and Uganda as Airtel Africa advances plans to introduce satellite-enabled mobile connectivity across its footprint. A commercial rollout in Madagascar will remain subject to regulatory approval by ARTEC following the completion of its ongoing evaluation process.
If approved, the technology could mark a significant shift in how mobile operators extend network coverage, offering millions of people in hard-to-reach areas more reliable access to voice, messaging, and data services while strengthening communications during emergencies.
